| File Name: | Marketing Foundation: From Target Audience to Digital Growth |
| Content Source: | https://www.udemy.com/course/marketing-foundation-from-target-audience-to-digital-growth |
| Genre / Category: | Other Tutorials |
| File Size : | 1.1 GB |
| Publisher: | Julia Lettinger |
| Updated and Published: | August 26, 2025 |
The course is perfect for you if:
- You want to learn how to develop a marketing and communication strategy from scratch, and you’re particularly interested in topics such as target audience, positioning, communication, and digital sales.
- You’re especially interested in workflows and frameworks for creating organic and digital marketing strategies.
- You want to learn how to practically develop marketing strategies for your company, department, or products.
- You want to prepare for careers, positions, or new challenges in strategic marketing.
Target Audience:
- Career changers or newcomers to roles involving strategic marketing
- Anyone interested in digital organic marketing
- CEOs, team leads, department heads, management consultants, project & product managers, entrepreneurs, and founders looking to refresh their strategic marketing methodology
Topics Covered in the Course:
- Understanding target groups and target markets, and how to analyze them
- Positioning your company in the market
- Creating a communication strategy for your topics, products, and company
- Building a digital organic (no paid advertising) sales strategy with a marketing funnel
11+ Methods and Concepts Covered:
- Target Group, Buyer Persona, Spectrum Analysis, Empathy Map, Value Proposition Canvas, Storyboards
- Positioning with Porter’s Competitive Strategies (Cost Leadership, Differentiation, Niche Strategy)
- Spectrum Analysis, Frameworks for Developing a Communication Strategy, Pull Marketing (Sog Marketing), Bird’s Eye View, PESO Model, Marketing Funnel
DOWNLOAD LINK: Marketing Foundation: From Target Audience to Digital Growth
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